XU
UNRAVELLING
3D Modeling
3D Rendering
[WHITE STAGE]
sustainablity, craftsmanship> graphic community
workshop. --- retail --- showspace
designer knitwear (luxury, cornerstone)
graphic knitwear (accessible, fast fashion)
plain knitwear, cashmere, quality etc
“ugly sweaters”,
Yarn store, display
machine?
SHOW SPACE
EXHIBITION / RETAIL SPACE
EVENT SPACE
EVENT SPACE
[FASHION SHOW AS A VISIBLE UNRAVELING PROCESS... ]
NEEDLE.... UNRAVELING... UNWRAPPING
CLOTHES DISAPPEARING... ON THE ARCHITECTURE
[BARE STAGE] --> ARCHITECTURAL ABSTRACTION
*knitwear* as the key; blend high and low fashion; mixtapes... A brand? fushion.
online shopping&physical retail
capsule collection..
Crossover: fusion..partnership... everyday wear&runway; brand collab?; casual&high fashion; fashion landscape&urban landscape
Boutique, Haute Couture.. forefront
Urban roots to high fashion.... rooted in urban environments
brand collaboration?
Transforming the spaces, the city. ..
STREETWEAR : comfort, practicality, self-expression, rebellion >> skateboarding [stussy, supreme, volcom, palace]; inclusivity; authenticity *social media* ..
>> skate and surf
HIGH FASHION: exclusivity, culture relevance, collaboration?, craftsmanship
* Sustainability and ethical production*
sustainable practices and transparent supply chains
High-quality / High-street <-> Fast fashion
UGLY SWEATERS, WOOL / YARN/CASHMERE, STRIP,
captivating broad audience
PRODUCED BY LOCAL
RETRACTABLE WALLS / DISPLAY PANELS
“Y” Space --> add an “Entrance” moment
[MATERIAL ; BOLDNESS; EXPERIMENTAL]
[LOGO / BRAND IDENTITY] thread..
[INVITATION Card]